Zibo website construction and interpretation of the so-called "marketing website construction"

Now a lot of Zibo website construction company played a marketing type website construction of the slogan to attract users, many users is not very understanding the words in 2015 instantly fire up, in fact many ordinary website construction company also did not understand, just put the user a gimmick to attract, made out of sites did not achieve marketing purposes. Actually marketing type website construction is not a kind of website, but a kind of concept. Today Zibo website construction company music up to give you a brief introduction:

The so-called marketing site is to achieve a specific marketing objectives, the marketing ideas, methods and techniques into the site planning, design and production of the site. The most common target for a marketing site is to get a sales lead or get an order directly.

Marketing type enterprise website is refers to modern network marketing idea as the core, to search engine performance is good, a good user experience as the standard; with understanding, trust and action force; to better the visitor into a customer's corporate website. All marketing type enterprise website first to accord with SEO, search engine ranking optimization is one of the most important site promotion means, if an enterprise website not from the point of view of the SEO to design, after doing a good job, also need to spend a lot of money please professional SEO website optimization. Site is not a work of art, we must design the clear, and is convenient for the users browsing and marketing type website construction is a kind of technology and marketing strategy combination of website construction service.

Marketing type website construction is defined according to the products or services of the enterprise market positioning, not simply from the angle of art and function, pay more attention to is from the point of view of the network marketing to make the site, make enterprise website the overall structure and search engine features consistent with, to the search engine more friendly, accessible to the user experience more humane, online customer service function and the function of customer management, and traffic statistics, and evaluate the effect of network marketing, timely adjust the network promotion methods.

Then need to pay attention to those aspects of the construction of marketing type website:

A convenient and easy to maintain the website content management system.

Website construction experienced HTML pure static pages, dynamic ASP pages, the former is conducive to optimization, but not conducive to maintenance; after a conducive to maintenance, but is not conducive to optimization. Now you need to be able to operate the dynamic background, and the front desk can generate static html. Convenient and easy to manage the website system, can reduce the maintenance cost of the enterprise, increase the content of the website maintenance.

Two, friendly user experience.

First of all, the emphasis is marketing type website to marketing for the purpose of the website is, should use the div + CSS framework, reasonable use of Ajax technology to reduce the speed of the open web, clear navigation, no dead links, between pages have good links.

Three, good search engine performance.

Search engine as a website promotion important method, in the construction of enterprise website to consider whether the search engine has a good performance, each page should have corresponding title, keywords, description, and the reasonable combination of content and structure improvement, to SEO basic site construction will have a good search engine rankings and included.

Four, good content support.

For marketing type website, to have good website content, can better promote customers to further understand the products or services, customers familiar with the problem to answer, these content can improve work efficiency.

Five, strong online communication function.

For the marketing of the website, to use the interactive network, the better for the marketing services, online QQ, online customer service, online message answer.

Six, improve the site monitoring.

As a marketing type website, improve website monitoring, on the site of the source of that customer information for detailed statistics is particularly important, so that you can track to the customer's movements, for enterprise web site performance statistics can also be used in the latter part of the site further improvement and adjustment.

Seven, relatively high degree of customer trust.

For the enterprise website, to improve their credibility, such as the relevant documents and certificates and related media reports, business address and products such as the true picture, and previous user's case, should be put up on the website, customers in the consumption on the website, trust your web site may be consumer.

Eight, detailed contact.

For the marketing of the site, to have a detailed contact information, the address of the map, to facilitate customer contact and find the enterprise.

Nine, online payment and purchasing function.

Online payment and purchase, it will better facilitate the site marketing, better promote customer consumption, if not convenient to operate in their own website, you can use the third party platform.

Ten, improve the website marketing process.

For web site marketing process, the need for detailed introduction and description, to facilitate the operation of the customer or online marketing.

The above information by the Zibo website construction company small series to provide